Sales Representative Denmark

Would you like to work with an established international brand within footwear, outdoor and kids apparel? Do you enjoy combining relationship-based sales with hands-on customer development and creating profitable growth in close partnership with retailers?

Viking Footwear has ambitious plans for the Danish market, and we are now looking for a full-time Sales Representative to join our Scandinavian sales team.

The position is based at our office and showroom in Bella Center, Copenhagen.

About the role

As our Sales Representative in Denmark, you will be responsible for managing and developing your own customer portfolio while also supporting our Key Account team at store level.

You will work closely with existing and new retailers across the shoe, sport, and outdoor markets. Your role will be to understand each customer’s business, identify commercial opportunities and build relevant assortments that create profitable growth for both the customer and Viking.

The position combines pre-season sales with hands-on in-season follow-up, including sell-through analysis, replenishment, merchandising, product training and brand activations.

You will be given a high degree of autonomy and responsibility. We are therefore looking for a proactive and commercially driven person who enjoys being close to the customers, developing new business and delivering strong results.

Regular travel throughout Denmark is an important part of the role.

What you will be doing

Your main responsibilities will include:

Managing and developing your own customer portfolio

Building strong and long-term relationships with existing retail partners

Identifying and developing new customers and commercial opportunities

Taking responsibility for your sales budget, forecasts and customer plans

Delivering pre-season and in-season sales in line with agreed targets

Conducting customer meetings, sales presentations and assortment reviews

Building relevant assortments and commercial proposals that create profitable growth

Presenting seasonal collections, key products and brand stories

Communicating product features, benefits and unique selling points

Supporting our Key Account team and key retail partners at store level

Following up sell-through, stock levels and replenishment opportunities

Ensuring that Viking’s brand and seasonal stories are presented and executed in stores

Carrying out merchandising, product clinics and staff training

Participating in trade fairs, customer events and brand activations

Taking responsibility for our Copenhagen showroom and seasonal samples

Sharing relevant customer, market and competitor insights with our sales and product teams

Working closely with internal teams to ensure a high level of customer satisfaction

Acting as a proactive and solution-oriented partner for both customers and colleagues

What we think you bring

You are commercially minded, positive and driven, with a strong customer focus. You enjoy meeting new people, building long-term relationships and turning opportunities into results.

You are comfortable working independently and taking responsibility for your own customers and targets, while also contributing actively to a Scandinavian team with high ambitions.

We believe that you:

Have experience in B2B sales, retail or customer development

Preferably have experience from footwear, kids apparel, outdoor, sports, fashion or a related industry

Have a good commercial understanding and are comfortable working with budgets, forecasts and sales targets

Understand the dynamics of physical retail, e-commerce and digital sales

Are a skilled relationship builder with strong communication and presentation skills

Have a positive mindset and a strong ability to plan, priorities and execute

Take initiative and follow opportunities through to completion

Are curious, eager to learn and open to new ways of working and technical solutions

Get energy from a fast-moving and changing environment

Are structured, reliable and solution-oriented

Are motivated by setting ambitious targets and achieving them together with the team

Have good knowledge of Microsoft Office

Are flexible regarding travel and comfortable working independently

Communicate fluently in Danish and have strong English skills

Hold a valid driving license

What you get

We offer an exciting opportunity to play an important role in the continued development of Viking Footwear in Denmark.

You will get:

A commercial role with a high degree of autonomy and responsibility

The opportunity to develop both existing customers and new business

An inspiring workplace at our office and showroom in Bella Center, Copenhagen

The support of an experienced and ambitious Scandinavian team

Competitive salary and attractive employee benefits

Performance-related bonus

Company car

Opportunities for professional and personal development

The role reports to the Area Manager Scandinavia.

About Viking Footwear

Viking Footwear has been developing footwear for Nordic conditions since 1920. For more than 100 years, we have combined function, quality and comfort to create products designed for an active life in all kinds of weather.

Today, Viking is one of the leading footwear brands in the Nordics, with strong ambitions for further growth in Denmark and internationally.

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