Senior Strategic Martech Advisor - IMPACT

ABOUT THE JOB

As Senior Strategic Martech Advisor, you will join IMPACT's Martech practice – contributing to the long-term vision, standardising methodology, and driving innovation. You enter the room deeply prepared on trends, emerging technology, and each client's business reality. Clients invest in complex, high-value solutions and expect to see revenue impact quickly – your job is to bridge technical depth and strategic clarity so every engagement delivers measurable commercial outcomes. You will shape go-to-market strategies, secure vendor partnerships, and mentor senior consultants to build internal expertise.

The position is for you, who thrives to

Define and execute data strategies aligned with client business objectives – from martech stack selection to measurement frameworks and personalisation maturity

Serve as the trusted advisor and translator for C-suite stakeholders (CMOs, CDOs, CTOs) – turning complex data and martech landscapes into clear commercial roadmaps that demonstrate concrete revenue impact

Shape and oversee delivery of complex technical projects across cross-functional teams, owning quality from kick-off to handover

Identify and develop new business within existing accounts and define value propositions for enterprise prospects

Partner with technology vendors to build strategic alliances and co‑marketing opportunities

Explore and find answers to how martech converges with AI

Design go-to-market strategies that position IMPACT as a premier digital transformation partner

Contribute strongly to IMPACT's point of view on Data & Martech – through reusable frameworks, thought leadership, events, and vendor relationships

Collaborate across practices (Commerce, Experience, Strategy) to create integrated cross-department solutions

Mentor colleagues to build internal expertise

YOUR PROFILE

8–10+ years in digital advisory, management consulting, or senior in‑house roles focused on data strategy and marketing technology

Deep knowledge of CDPs, marketing automation, personalisation platforms, and cloud data warehouses (Snowflake, BigQuery, Databricks)

Hands‑on experience with marketing platforms such as Salesforce, Adobe, Bloomreach, Braze, Iterable, Klaviyo, and Voyado

Proficiency in designing data architectures for omnichannel environments, including web analytics and server‑side tracking

Experience with AI integration (bespoke and commercial) into business processes and martech workflows

Strong financial acumen – practice P&L management, business cases, and TCO translation

Excellent communication skills – able to present complex technical roadmaps to C-suite executives with confidence and clarity

A track record of scaling data practices within a consultancy and driving measurable commercial outcomes for enterprise clients

Locations

Copenhagen, Aarhus

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